Category
Fashion & Retail
Medium
Film / TV / VideoPoster / BillboardsPrint
Brand
American Eagle
Place
USA
Year
2025
Talent
Sydney Sweeney
The Sydney Sweeney American Eagle campaign sparked controversy with its pun on "genes" and "jeans." Critics accused it of echoing problematic ideas about genetics due to Sweeney’s appearance, while American Eagle defended it as a fun ad about jeans. The campaign drew both backlash and attention, making it one of the most talked-about fashion ads recently.
What is your opinion on this campaign? Do you see it as harmless marketing or something more problematic?