Category
Fashion & Retail
Medium
Poster / Billboards
Brand
Maskworld
Place
Germany
Year
2019
In 2019, Berlin costume shop Maskworld did what many brands shy away from: a creative guerrilla campaign in Cologne!
Instead of expensive advertising, they parodied big brands like McFit and Parship with witty posters that made passersby smile. The posters weren't just for Cologne residents, but strategically designed for social media – and the plan worked! With just 5-6 posters, they generated massive buzz and free reach. A brilliant example of PR that still impresses years later. Good job, Maskworld!
