Category
Fashion & Retail
Medium
Print
Brand
BIC
Creative Director
Fallon London
Place
Brasil
The BIC brand campaign titled "Game of Thrones, Gone with the Wind, Bible, Harry Potter" was created by students at the Miami Ad School in Brazil in December 2014.
The campaign features four print advertisements that compare BIC pens to iconic books and stories, including Game of Thrones, Gone with the Wind, the Bible, and Harry Potter.
The campaign was designed to showcase the versatility and ubiquity of BIC pens by associating them with some of the most famous and widely-read books and stories of all time. The campaign was created by Luan Almeida, a student at the MIAMI AD SCHOOL BRASIL, under the guidance of professor Toni Rodrigues.
