Deep inside each of us lies…

Category

Fashion & Retail

Medium

Film / TV / Video

Agency

HeimatTBWA

Brand

HORNBACH Baumarkt AG

Creative Director

Guido Heffels, Frederik Bond

Place

Austria

Year

2025

Motion

TPF - Tony Petersen Film

HORNBACH Baumarkt AG is back with another delightfully quirky spring ad!

Created by HeimatTBWA and directed by Frederik Bond in collaboration with TPF - Tony Petersen Film and MJZ London, this vibrant spot captures the childlike joy of spring, shaking off winter’s gloom. It shows adults breaking free from winter lethargy, chasing a giant toy-like dump truck filled with tools, and rediscovering the excitement of DIY projects.

“Deep inside each of us lies a dormant urge for unbridled childlike exuberance,” says Guido Heffels, Chief Creative Officer at HeimatTBWA. With a wheelbarrow-sized dose of madness, HORNBACH invites everyone to feel like a kid again this spring.

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