Don't worry, you can afford it.

Cats and dogs often create chaos in our homes, damaging furniture and other items. An adorable IKEA campaign reassures consumers that its products are so affordable that they need not worry about replacing anything their pets ruin.

Created by agency Ingo Hamburg, the campaign features humorous scenes of various IKEA products after pets have had their way with them. A cat licks coffee from a broken Färgrik mug, a puppy sits innocently on a couch beside a shredded Kärleksgräs cushion, and a Dalmatian sniffs around a shattered Stilren vase.

The campaign emphasizes affordability, showcasing the message: “Don’t worry, you can afford it.”

Agency: ingotheagency.com

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