Category
Fashion & Retail
Medium
Print
Brand
Ikea
Inversion: Marketing of Flipped Expectations
IKEA shows how it's done: An energy drink can, with bedsheets flowing out. The message? Sleep is stronger than any drink.
The trick: "Tomorrow starts tonight" - a slogan that guarantees attention. Clever, surprising, memorable.
This is how you simply turn the familiar upside down and transform advertising into an experience.
