Too Short For Modeling
Liquid Death
Amir Ariely
USA
2025
This Liquid Death ad was made entirely with AI. Every second of the 1:01 spot was created using Veo 3—and honestly, we're impressed.
Even though we’re not the biggest fans of AI in advertising or film, you have to admit: this one is really well done.
The ad is bold, fast, and visually layered, perfectly capturing Liquid Death’s signature style. What’s even more remarkable is that it wasn’t commissioned by the brand or an agency—it’s a pure creative experiment by the team Too Short For Modeling (writing & directing) and creative director Amir Ariely , using only Google’s Veo 3 video generator. The result is a polished, studio-grade spec ad that’s already gone viral and sparked a lot of positive reactions online.
