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Ban-to-Box: A Kellogg's story

Ban-to-Box: A Kellogg's story

Category
Food & Drink
Medium
Packaging
Brand

Kelloggs

Talent

Molly Baz

Molly Baz ad was taken down in Times Square billboard due to showing her pregnant belly, it was deemed 'inappropriate', meanwhile, 'sexy' lingerie ads can be seen literally everywhere.

Special K's 'Special for a Reason' campaign therefore decided to featur Molly on their cereal boxes, turning a ban into a double exposure win!

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Creative Campaignz is an independent blog that spotlights the most innovative and impactful PR and marketing campaigns from around the world.

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