Buy Canadian

American soups leave a bitter taste of tariffs behind. In response to the trade conflict, Canadian consumers are boycotting U.S. imports, and retailers like Loblaw are marking tariff-affected products with a "T." This movement has sparked campaigns promoting local goods, like Aliments BCI Foods' ad for Aylmer and Primo soups. The spot humorously contrasts Canadian-made products with U.S. imports, highlighting the benefits of buying local.

Agency: Les Évadés

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