Agency
VCCP
Art Director
Chris Birch & Jonny Parker
Brand
Cadbury
Category
Food & Drink
Creative Director
Zoë Stock & Angus Vine
Graphic Designer
Rob Churcher
Artist
Nick Normann, James Perry, Jana Hajkova
Cadbury's "Made to Share" campaign, led by VCCP with packaging designs by Bulletproof, is all about celebrating everyday generosity!
The limited-edition packaging suggests fun ways to divide a Dairy Milk bar, thanking those unsung heroes in our lives. From designated drivers to holiday planners, it's a playful reminder of the little acts of kindness that make life sweeter. The campaign spans across digital, social, TV, retail and OOH.
This initiative follows Cadbury's history of using its packaging for good, like in 2019 when they donated the words on their bars to combat loneliness.
A sweet way to spread joy!
Agency: www.vccp.com
