Category
Food & Drink
Medium
Film / TV / VideoSocial-Media
Brand
Doritos
Place
USA
Year
2025
Channels
Super Bowl
Doritos nailed their Super Bowl ad this year by reviving the "Crash the Super Bowl" contest and letting fans create the content.
The winning ad, "Abduction," was hilarious and earned its creators $1 million. It's a smart move to share the spotlight and create something genuinely entertaining.
Is this the next big trend in advertising, or just a one-time snack break?
