Art Director
Frida Söderberg, Julia Staberg, Mimmi Onsum, and Anna Skär
Brand
Carlsberg
Category
Food & Drink
Copywriter
Niklas Adamsson
Creative Director
Axel Bringel
Photographer
Joel Hördegård
Carlsberg's DrunkenBait campaign, created by Burson Stockholm, ingeniously addresses the dangers of drinking while fishing. The campaign centers around a unique fishing lure designed to resemble a drowned person, serving as a stark visual reminder of the risks associated with alcohol consumption near water.
