Category
Food & Drink
Medium
PhotographyPrint
Brand
Carlsberg
Creative Director
Axel Bringel
Art Director
Frida Söderberg, Julia Staberg, Mimmi Onsum, and Anna Skär
Copywriter
Niklas Adamsson
Photographer
Joel Hördegård
Carlsberg's DrunkenBait campaign, created by Burson Stockholm, ingeniously addresses the dangers of drinking while fishing. The campaign centers around a unique fishing lure designed to resemble a drowned person, serving as a stark visual reminder of the risks associated with alcohol consumption near water.
