Category
Food & Drink
Medium
Graphic Design / Brand / VisualsPrint
Agency
Publicis
Brand
Coca-Cola
Creative Director
Bruno Bertelli , Cristiana Boccassini
Art Director
Roberto Ardigò
Copywriter
Stefano Zanoni
Place
Italy
Year
2020
Sound
Brand Strategy
Brand Transformation
Type Design
The "Feel It" ad campaign for Coca-Cola was created by Publicis Italy and launched in February 2020. This campaign is notable for its minimalist approach, using only the Coca-Cola logo and a limited amount of text to evoke the iconic shape of the Coca-Cola bottle.
Agentur: www.publicisgroupe.com
