Ketchup Fraud

Heinz transformed a daily loss of over $1 million into a brilliant marketing strategy!

When vendors began refilling Heinz bottles with counterfeit ketchup, the brand didn’t panic—they got clever. They introduced a Pantone-matched red swatch on their labels, ensuring that only the authentic Heinz red would be accepted. If the ketchup didn’t match, it simply wasn’t Heinz.

To further combat the issue, they created an Instagram filter that allowed customers to scan and identify fake products instantly.

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