Category
Food & Drink
Medium
Film / TV / Video
Agency
DDB Paris
Brand
Aperol
Creative Director
Alexander Kalchev
Place
France
Year
2025
Cheers to the season of Spritz!
Aperol and DDB Paris are raising a glass to summer 2025 with a vibrant new global campaign celebrating Aperol’s iconic role in creating the beloved Aperitivo moment — born in Italy and cherished worldwide.
Alexander Kalchev, CEO & CCO of DDB Paris, shares:
“This campaign is all about the vibe of Aperol Spritz. It’s about celebrating that perfectly imperfect moment when people come together to share a drink that truly can claim the word iconic. We wanted to keep things simple and transport you to this charming Italian piazza, capturing the Aperitivo moment in an authentic and universal way.”
Agency: DDB Paris
