Category
Food & Drink
Medium
Film / TV / VideoSocial-MediaStorytellingGuerrilla marketing
Agency
LePub
Brand
Cerveza Tecate / HEINEKEN
Place
Mexico
Year
2025
Key Team
Bruno Bertelli, Cristiana Bocassinni, Mihnea Gheorghiu, Andrey Tyukavkin, Juan Carlos Tapia, Paola Escalante, Ricardo Avilés, Aldo Ramírez Zerón, Nataly Gañán, Abigail Ciénaga, Brenda Rivas Muñoz, Marco Garcia & Juan Pablo Balcázar Flores
LePub Mexico City and Tecate built a floating bar called "Golfo de México" right in the middle of the Gulf, ensuring the Gulf’s name stays visible on maps. Visitors enjoyed Tecate Light brewed with authentic Gulf salt at this unique location. Although the pin marking the bar was removed, the campaign’s presence keeps reappearing—showcasing bold brand innovation and cultural pride.
Agency: LePub
