Agency
TBWA
Art Director
Julia Deshayes, Léna Monceau
Brand
McDonald’s
Category
Food & Drink
Creative Director
Benjamin Marchal, Faustin Claverie
Medium
Ambient Media
Place
Paris
Photographer
Aurelien Chauvaud
McDonald's France is showcasing its "Open Late" campaign, designed to cater to night owls looking for late-night dining options. This creative initiative, developed by TBWA\Paris, cleverly integrates the iconic golden arches into various nocturnal activity logos, emphasizing that McDonald's is the go-to spot after a night of bowling, dancing, or movie-watching.
This campaign was launched in September 2019 and highlights McDonald's commitment to being accessible for late-night cravings.
Agency: TBWA Paris
