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Pasta Packaging Gets a Creative Makeover

Pasta Packaging Gets a Creative Makeover

Category
Food & Drink
Medium
Packaging
Brand

Greenomic Delikatessen

Graphic Designer

Nikita Konkin

Russian graphic designer Nikita Konkin has creatively reimagined pasta packaging by transforming traditional shapes like fettuccine and spaghettoni into stylish hairstyles. The innovative design features cut-out windows that showcase the pasta while resembling various hairdos, appealing to consumers' desire for visibility and uniqueness on crowded supermarket shelves. This clever approach combines functionality with a fun aesthetic, offering options like corkscrew curls or glamorous updos for the female face on the packaging.

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Creative Campaignz is an independent blog that spotlights the most innovative and impactful PR and marketing campaigns from around the world.

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