Agency
Serviceplan Group
Brand
PENNY
Category
Food & Drink
Place
Germany
We are excited to show the work of Serviceplan Group on the innovative PENNY Price Packs! This unique packaging design emphasizes price as the central element, making it easier for customers to identify great deals. Launched in over 2,100 stores across Germany, these packs include everyday essentials like toast, salt, and chips, reinforcing PENNY's commitment to affordable pricing.
With a minimalist approach and a clear marketing campaign, PENNY is reshaping how consumers perceive value in grocery shopping.
Agency: Serviceplan Group
