Social Off Socials

Heineken’s new “Social Off Socials” campaign flips the script on our phone-obsessed world, encouraging everyone to put down their devices and reconnect in real life-ideally over a beer. The ad, starring Joe Jonas and influencers like Dude with Sign, imagines a world where influencers panic as their online audiences vanish-because everyone’s out socializing at the bar, phone-free.

Developed with LePub (Publicis Groupe) and filmed in South Africa, the campaign highlights the loneliness epidemic fueled by excessive screen time and reminds us that the best moments happen offline. Heineken’s message: Less doomscrolling, more real connections.

Agency: LePub

Next Campaign