Category
Food & Drink
Medium
Graphic Design / Brand / VisualsPoster / Billboards
Agency
Wieden+Kennedy London
Brand
Heinz
Creative Director
Joe De Souza, Juan Sevilla
Place
UK
Year
2025
Key Team
Ana Balarin, Simon Allen, Patrick Silla, Laura Simmons
Sound
Brand Strategy
Brand Transformation
Type Design
Wieden+Kennedy London has launched a clever new campaign for Kraft Heinz called "Trigger the Taste". This masterbrand campaign, which rolled out nationwide on January 29, 2025, uses close-up shots of Heinz products to trigger food memories and taste associations.
Agency: wklondon.com
