Category
Food & Drink
Medium
Graphic Design / Brand / VisualsPoster / Billboards
Agency
Wieden+Kennedy London
Brand
Heinz
Creative Director
Joe De Souza, Juan Sevilla
Place
UK
Year
2025
Key Team
Ana Balarin, Simon Allen, Patrick Silla, Laura Simmons
Wieden+Kennedy London has launched a clever new campaign for Kraft Heinz called "Trigger the Taste". This masterbrand campaign, which rolled out nationwide on January 29, 2025, uses close-up shots of Heinz products to trigger food memories and taste associations.
Agency: wklondon.com
