Category
Food & Drink
Medium
Print
Agency
WPP Open X led by Grey, INGO Hamburg and Ogilvy
Brand
Coca-Cola
Creative Director
Hope Nardini
Place
UAE
Year
2025
Sound
Brand Strategy
Brand Transformation
Creative Leads
Fernando Montero, Nico Lopez, Hope Nardini, Guillermo Vega
Type Design
We love seeing creative work that transcends barriers! The "We All Understand Coca-Cola" campaign by Grey beautifully highlights the iconic Coca-Cola bottle as a symbol of connection. Through stories of people overcoming language barriers to share a Coke, the campaign visually unites two languages-one flowing left to right, the other right to left-meeting in the middle to form the signature contour bottle. This striking visual underscores the message that sharing a Coca-Cola is a universal language we all understand.
Agencies: WPP Open X led by Grey, INGO Hamburg and Ogilvy
