Category
Food & Drink
Medium
Packaging
Brand
Wu Pao Chun Bakery
Wu Pao Chun Bakery, a bakery located in Taichung, Taiwan, came up with a genius marketing strategy for their low-carb buns. They packaged the buns to resemble a person's abs or "six-pack". The buns were sold in packs of 6, with the packaging designed to look like someone lifting up their shirt to reveal their toned abdominal muscles. This creative packaging made the buns look deliciously convincing and appealing to health-conscious consumers.
