Agency
Wieden+Kennedy
Brand
Pernod Ricard
Category
Health & Beauty
Creative Director
Hermeti Balarin
Place
Malibu
Talent
Tom Daley
Type
Awareness
Worldwide, alcohol is detected in a substantial proportion of drowning deaths, with one study finding alcohol present in 38% of tested drowning victims.
Malibu has enlisted Olympic champion Tom Daley to promote the message: "Don't Drink and Dive."
Agency: www.wk.com
