Category
Health & Beauty
Medium
Poster / BillboardsPrint
Brand
R.S.I. Panos Mylonas
Creative Director
Giannis Sorotos
Art Director
Markella Plianthou
Copywriter
Dionysia Lampadariou
Thousands of hospital visits could have been prevented if riders had simply put on their basic protective gear.
In Greece, people are always mindful about putting on sunscreen to protect themselves from the sun. But we often forget that the scorching asphalt on our roads can do so much more than just burn skin. It leads to serious injuries, pain, surgeries, and scars that stay with us forever.
Prevention isn’t only for the beach — it’s essential on the road as well.
Agency: The Newtons Laboratory
