rhode

Hailey Bieber is rewriting beauty history: In just three years, she sold her skincare brand rhode skin to E.L.F. BEAUTY for $1 billion — the most radical exit in the industry. Instead of chasing mass appeal, she focused on a minimalist product line and viral aesthetics.

The result? $212 million in revenue, a global sensation, and the biggest celebrity beauty deal in years. Hailey stays on as Chief Creative Officer, proving that star power is just the start — true brand equity is the goal.

Next Campaign