Category
Health & Beauty
Medium
Pop-up Store
Brand
The Ordinary
Place
USA
Year
2025
Sound
Brand Strategy
Brand Transformation
Creative Leads
Type Design
The Ordinary’s “The Secret Ingredient” Pop-Up: Exposing the Real Cost of Skincare
Earlier this year, The Ordinary brought radical transparency to SoHo, NYC with its immersive pop-up, “The Secret Ingredient.” The exhibit challenged the beauty industry by revealing how celebrity endorsements can inflate skincare prices by up to 100%-sometimes adding millions to a single product’s cost.
Visitors explored interactive installations, engaged with scientists, and uncovered what really goes into their favorite products. The Ordinary’s message remains clear: your money should go toward high-quality ingredients and innovation, not celebrity fees.
