Agency
Droga5
Brand
Australia Tourism
Category
Seasons & Travel
Creative Director
Lisa Ronson
Place
Australia
Year
2024
Media Agency
UM Worldwide
Tourism Australia’s bold $36M Super Bowl campaign, Dundee Returns, brought Aussie humor and Hollywood stars like Chris Hemsworth and Margot Robbie to the global stage. A cheeky reboot of Crocodile Dundee, it aimed to attract American tourists while showcasing Australia’s iconic destinations.
With 412M social media reach and record-breaking teaser views, this campaign redefined tourism marketing.
Agency: Droga5
