Agency
Bardzo
Brand
Allegro
Category
Seasons & Travel
Year
2016
Motion
Production
School
Artist
The best Christmas ad of all time!
How do you get 19 MILLION PEOPLE to watch a THREE-MINUTE ad?
Allegro, Poland's e-commerce giant, did it by focusing on why their product MATTERS.
In this touching story, an elderly man learns English to connect with someone special. The ad builds anticipation and delivers a heartfelt message: "We're just a tool. What matters is what you do NEXT."
Want to engage your audience? Celebrate the story AFTER the purchase!