Category
Seasons & Travel
Medium
Print
Agency
The Newtons Laboratory
Brand
IKEA
Creative Director
Giannis Sorotos
Art Director
Eirini Tzioti
Copywriter
Dionysia Lampadariou, Christos Tsirigotis
Place
Greece
Year
2025
The Manual
There’s a defining moment in every man’s life: becoming a father. No instructions, no manual—just a journey you figure out along the way. This Father’s Day, IKEA Greece pays tribute to all dads by dedicating one of its most iconic brand assets—the instruction manual—only this time, with a twist: “Instructions not included.” Happy Father’s Day to every dad out there.
Agency: The Newtons Laboratory
