Is It Even a City?

VisitOSLO's campaign "Is It Even a City?"

humorously questions Oslo's identity through a character named Halfdan. He highlights the city's quiet charm and ease of navigation compared to busier cities like New York.

Using dry Nordic humor, the ad has gained over 1.8 million views, poking fun at the lack of crowds and long lines. This refreshing approach rebrands Oslo as a hidden gem, inviting visitors to explore its unique allure.