BVB
Jana Merkens
Sneaker X Saisonkarte – Fan loyalty and collector passion worn on your feet.
This concept blends football passion, minimalist design, and digital perks into a sneaker featuring a sewn-on season ticket patch. Imagine your seat as part of the design plus a QR code unlocking exclusive content—made for true collectors.
Sneakers today symbolize more than footwear; they represent identity and community. This concept offers brands a way to deepen fan connection with limited drops, personalization, digital memberships, and co-creation opportunities.
A free, non-commercial portfolio project using AI-generated visuals. Not affiliated with any clubs.
Credits: Concept by Jana Merkens | Visuals created with DALL·E AI.




