Wirtz

With Florian Wirtz’s signing, the team has set off a true storytelling firework on social channels: from the first teaser with bucket hat and glasses, to Wirtz in the locker room, on the training pitch, at the LFC museum, having coffee, and more—every content piece has its own twist and story, positioning the German as a creative, ambitious, and down-to-earth new Red.

Just like Klopp’s legendary “I am the Normal One” narrative, Wirtz is being introduced from day one with clear stories and statements: authentic, ambitious, one of us—with a special feel for football. In my view, it’s only a matter of time before he becomes a fan favorite, thanks to the smart communication of the team.

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