Category
Tech
Medium
Film / TV / Video
Agency
BBH USA
Brand
Samsung Electronics
Place
USA
Year
2025
BBH USA pushes creative boundaries with Samsung Electronics America’s latest launch.
Partnering with Doechii and the iconic alligator Coconut, they introduced the ultralight Galaxy S25 Edge in a spot that celebrates self-expression, individuality, and bold creativity. This campaign redefines innovation by inspiring people to embrace their unique voice without compromise.
Agency: BBH USA
