Category
Tech
Medium
Film / TV / Video
Agency
TBWA Worldwide \ Media Arts Lab Los Angeles
Brand
Apple iPhone
Talent
Hanni El Khatib
Apple's memorable ad for the iPhone 14 tells the heartwarming story of Leon the Lizard, highlighting the "unsend a text" feature. In a dramatic narrative, Leon appears lifeless, causing distress for his owner, who sends a sorrowful message.
The mood intensifies with Hanni El Khatib's haunting song "Alive." Just as the lyrics express disbelief in life, Leon miraculously revives, prompting his owner to quickly use the new iPhone feature to unsend the hasty message, ensuring Leon's vibrant existence continues.
Agency: tbwa.com
