Category
Tech
Medium
Film / TV / Video
Agency
TRY
Brand
REMA 1000
Creative Director
Øystein Halvorsen
Art Director
Karin Lund
Place
Oslo, Norway
Production
Bacon
Rema 1000's latest ad, Smart House, humorously showcases the pitfalls of a high-tech home. The commercial features a smug homeowner who can control everything with voice commands, from making smoothies to unlocking doors. However, chaos ensues after a dental visit leaves him numb from Novocaine, leading to hilarious misinterpretations of his commands as the smart home goes haywire.This clever ad emphasizes Rema 1000's philosophy of simplicity, reminding viewers that sometimes, less is more.
Agency: www.try.no
