Agency
LG2
Art Director
Jean Lafrenière
Brand
SAAQ
Category
Automotive
Copywriter
Luc Du Sault
Creative Director
Luc Du Sault
Photographer
Maude De Varennes
The "Buckle Up. Stay Alive" ad campaign is a notable initiative by the Société de l'assurance automobile du Québec (SAAQ), launched in 2012. The campaign has been running since and has been effective in raising awareness about the importance of seatbelt use.
