Category
Automotive
Medium
Film / TV / Video
Agency
Jung von Matt / Jung von Matt NECKAR
Brand
Mercedes-Benz AG
Creative Director
Daniel Warwick
Year
2014
Music
Diana Ross
Sound
Production
Markenfilm GmbH, Berlin GmbH
Brand Strategy
Brand Transformation
Type Design
Mercedes-Benz brilliantly demonstrates its Magic Body Control suspension system with an adorable twist. In the viral “Chicken” ad, real chickens dance to Diana Ross’s “Upside Down,” keeping their heads perfectly still while their bodies move - no visual effects needed! This clever metaphor highlights the S-Class’s ability to keep your ride smooth and stable by adjusting suspension in real time.
With over 26 million views, this campaign by Jung von Matt / Neckar and Markenfilm Berlin is a perfect blend of creativity and technology.
Agency: Jung von Matt / Jung von Matt NECKAR
