Category
Automotive
Medium
Film / TV / VideoSocial-MediaPoster / BillboardsPrint
Brand
Bolt
Place
London
Year
2025
Key Team
Maksymilian Malicki, Paul Geusebroek, Helina Tähtla, Alexsandra Kruusberg, Kaarel Kala, Lars-Erik Lunden, Taaniel Malleus, Aleksandr Kovaljonok
Sound
Brand Strategy
Brand Transformation
Creative Leads
Type Design
Why drive-accelerate, brake, honk, miss exits, reroute, scream, yell, howl, bawl, squawk-when you can simply ride? Bolt’s “Making cities for people, not cars” campaign is rolling out across Europe, inviting car owners to rethink urban mobility. By prioritizing people over vehicles, cities can become vibrant, sustainable, and more livable.
