Brand
Fiat
Category
AutomotiveCelebrity
Creative Director
The Richards Group
Medium
Video
Fiat 500 Abarth - a car as seductive as Catrinel Menghia Marlon herself. Seduction at its finest.
The "Fiat 500 Abarth Seduction" campaign from 2012 portrayed the Fiat 500 Abarth model as a sensual and seductive car. The Super Bowl commercial presented the car in a humorous and exciting way. The campaign played with stereotypes and expectations to captivate the audience's attention.
Category: TV advertising, as it was specifically designed for airing during the Super Bowl, one of the biggest sporting events and advertising platforms in the US.
The campaign was developed by the Fiat marketing department in collaboration with the advertising agency The Richards Group (TRG)