Category
Automotive
Medium
Film / TV / Video
Brand
Rivian
Place
USA
Year
2025
Sound
Brand Strategy
Brand Transformation
Creative Leads
Type Design
Meet the Carters-a young entrepreneur and their all-electric Rivian R1T-on a genuine adventure that truly happened. Watch how they turned a simple lemonade stand into the best spot on the street, powered by Rivian’s innovative Gear Tunnel, On-Board Power, and Front Trunk. This story celebrates creativity, resilience, and the power of real, everyday adventures.
