Bright Ideas

The "Bright Ideas" campaign, launched in Turkey in August 2018, showcased Post-it Brand's innovative approach to office supplies. Created by Ogilvy Istanbul, this print campaign featured three striking visuals that resonated with the creative industry.

The series highlighted the late-night dedication of architects, musicians, and designers, using the iconic yellow glow of their workspaces to mirror the familiar hue of Post-it notes. This clever visual metaphor reinforced the tagline "Bright ideas are worth remembering," emphasizing Post-it's role in capturing moments of inspiration.

This campaign not only celebrated the brand's utility but also paid homage to the creative process, resonating with professionals who often find inspiration striking at unexpected hours.