Category
Empowerment & Environmental
Medium
Film / TV / Video
Agency
VML
Brand
Cemento Sol
Art Director
Ivan Rengifo Sotomayor
Place
Peru
Graphic Designer
Julio Lama & Percy Chávarri
Photographer
Alex Freundt
Cemento Sol's latest campaign embodies the philosophy that "building well means creating something that withstands all challenges, just like a family that remains unbreakable." This powerful message is illustrated through the inspiring story of a young girl aspiring to become a soccer player. Cemento Sol has long been a champion of women's soccer, and its commitment continues as a proud sponsor of the Women's League.
Agency: www.vml.com
