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Benetton campaigns
Benetton campaigns

Benetton campaigns

Category
Fashion & Retail
Medium
Poster / Billboards
Brand

Benetton Group

Creative Director

Oliviero Toscani Studio

Oliviero Toscani revolutionized the advertising world with his provocative Benetton campaigns, which were far more than just product advertising. His motifs deliberately broke traditional advertising conventions and brought societal taboos into public discourse.

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Creative Campaignz is an independent blog that spotlights the most innovative and impactful PR and marketing campaigns from around the world.

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