Category
Fashion & Retail
Medium
Film / TV / Video
Agency
Invisible Dynamics
Brand
Ikea
Place
USA
Year
2025
Gap is moving and shaking once again.
Fresh off its recent momentum, the brand just dropped a high-energy 90‑second spot starring rising girl group Katseye, bringing dance, music, and style together under the theme: “Better in Denim.”
The new fall campaign, created with Invisible Dynamics and Gap’s in-house team, proves that denim isn’t just fashion—it’s culture in motion.