Category
Fashion & Retail
Medium
Film / TV / VideoSocial-Media
Agency
Åkestam Holst / NoA
Brand
Ikea
Place
Sweden
Year
2024
IKEA's Time Warp Marketing: Viral Challenges Make a Comeback!
Who says you can't be fashionably late? IKEA just dropped a marketing masterpiece by resurrecting 2010's viral challenges to launch their first-ever loyalty program.
Harlem Shake? Mannequin Challenge? Bottle Flip? They're BACK – and hilariously on brand. Marketing genius or internet time machine? Why not both!
Agency: www.akestamholst.se
