Delta MullenLowe & MullenLowe Global
Pilsener
Ecuador
2025
Jhon Chacón, Rodrigo Uribe Martínez, Andres Lancheros, Jose Antonio Lizarzaburu, Carlos Andres Rodriguez, Jose Miguel Sokoloff, André Pedroso, Juan Ignacio Gallego, César Centeno, Eduardo Carvajalino, Carlos Del Moral, José Andrés Miranda Cedeño, Daniella Fernandez, Daniel Alejandro De La Torre, María Gracia Luna, Julieta Kropivka, Diana Hungría Hanna, Right Angle Media, Johan Romero
The “Pilsener Beer Refill” campaign brilliantly captures the authentic moment when fans celebrate a goal so passionately that they spill their beer. Turning that into a fun brand gesture, Pilsener surprised thousands of fans in stadiums across Ecuador by refilling the beer they lost in the heat of the match-400ml of celebration, 400ml refilled.
Agency: Delta MullenLowe & MullenLowe Global
