Category
Food & Drink
Medium
Film / TV / Video
Agency
TBWA\Chiat\Day
Brand
McDonald’s
Creative Director
Ric Cantor
Place
USA
Year
2010
Awards
Emmy
Ever seen a McDonald’s ad that truly gets what parenting is like? In 2010, McDonald’s released a simple but brilliant commercial: a dad driving with his sleeping baby in the back, carefully cruising the drive-thru without stopping to avoid waking the baby. The McDonald’s crew understands immediately, timing the order perfectly. No stops, no chaos—just peace restored.
This heartfelt moment, created by TBWA\Chiat\Day and directed by Ric Cantor, even earned an Emmy nomination in 2011. It’s a great reminder that sometimes effective marketing isn’t about flashy effects—it’s about real-life empathy and connection.
