Category
Food & Drink
Medium
Film / TV / VideoStorytelling
Agency
TBWA Paris
Brand
Schweppes
Place
France
Year
2025
Sound
Brand Strategy
Brand Transformation
Creative Leads
Type Design
What’s the first thing you’d do if you landed on Mars? Take a moment. Sip a Schweppes.
With the “First Steps on Mars” campaign, Schweppes International Limited and TBWA Paris reimagine humanity’s greatest leap-not by planting a flag, but by savoring a Schweppes with a twist of lemon. This dry, witty spot pokes fun at our obsession with achievement and reminds us that, even on a new planet, the best things in life are meant to be savored.
A brilliant fusion of science fiction, storytelling, and the art of taking a pause.
Agency: TBWA Paris
