Frank’s RedHot

Frank’s RedHot uses city icons to show how spicy his sauce is. To convey the spiciness of the sauce without directly showing the product itself, the agency Kokū devised a clever and creative graphic campaign. Instead of focusing on the sauce, the campaign centers around visual elements that evoke ways to soothe the signature heat of Frank’s Hot®.

By using iconic images that anyone could easily recognize and associate with immediate relief, the message becomes clear without needing to explicitly present the sauce.

Agency: Kokũ

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